The Google AdWords credential is a method through which Google validates marketers as seasoned experts in the area of online advertising. There are two certification exams that a candidate is expected to pass to earn this credential. After passing these tests, the candidate’s profile will be published on the Google Partners public page and he will be awarded the certification. Just like other Google products and initiatives, the certificationprogram has changed over a period of time. Prior to this time, the program was a stand-alone credential with an attached cost to the exam. This has changed since the introduction of the Google Partners program.

For professionals who are coming across Google AdWords for the first time, it is important to reassure you that the process of getting certified is not very difficult. In this guide,we will take you through the process and tell you how to get the Google AdWordscertification without stress.

Create a Google Account

This is the first step to accessing any of Google products. If you don’t have a Google account yet, it is recommended that you create one. Creating an account is very easy. Go through the Google account creation page and follow the registration prompts. You can choose a Google accountor a Gmail account.

Join the Google Partners

After creating a Google account, ensure you sign out from any other Gmail or Google accounts on your device. This is necessary to avoid any confusion when signing in to the Google Partners account. Having signed out of other Google account, visit the Google Partners web page, click on the ‘Join Google Partners’, and then ‘Join Now’ tab on the page. The terms of service will pop up and you just have to click through, after which you will be officially added to the Google Partners program.

Complete your Personal Profile

It is important to pay attention to the way you create your profile because, at the end of your certification, it can be published on Google Partners directory, especially if you choose the public option on the page. When you click through the navigation menu, you need to fill up some fields on your profile where the information is missing. After filling out your information, take a little bit of time to go through it to be sure that the details you have provided are all accurate.

Prepare for the Certification Exam

Before you write your test, it is crucial to go through the contents of the exam. Google offers information on the basic education and extensive content of the credential exam through its Academy. It is recommended that you go through all of it in preparation for your test, especially if you are new to the AdWords certification. You need to develop the plan and spend some time to study the resource materials for the exam. There are videos, audios, and written materials from  that you should go through to prepare well. If you have been working on AdWords campaign, or you have extensive knowledge about AdWords, there is the tendency to assume that you do not really need to study. Well, it is important that you go through the exam modules to be able to have a full understanding of what the test is all about. You can also take time to go through sample questions to get familiar with the exam pattern and style. Taking sample questions will prepare you for the test and let you know your weak areas so that you can focus on them.

To earn the AdWords certification, you need to pass the AdWords Fundamentals, exam as well as an additional exam of your choice. You can choose from the list of the extra advertising tests,which include Search, Video, Display, Mobile, and Shopping. The Search and Display exams are two established additional tests. However, Google is seriously pushing YouTube and Video Advertising above the Search and Display exams. It is your choice; you can choose whatever additional test you feel you are comfortable with. It is recommended that you choose the exam that is in line with the particular field of advertising that you work in, as this will give you an edge. You can also decide to take all the exams. Even though it will not impact your credential, it will add more value to you in the long run.

Passing the test is very important as failing means you will not be able to earn the certification until you pass. If you fail the exam, you will be required to wait for a period of time before you can retake it. When preparing for the test, it is crucial to focus on AdWords Fundamental contents because you must pass this test to earn the certificate. In case you pass this important exam and fail the addition one, you can write the extra tests offered within the waiting period and still earn your certification.


As soon as you complete the process, you will be awarded the certification. You can then go ahead to include it in your resume to boost your career potentials. It is a known fact, that certifications are great additions to resume as they have the potentials to stand you out of the crowd before the hiring manager. The Google AdWordscertification requires study to be successful, but you can rest assured that it is possible to write and pass the exam at your first attempt. All you have to do is take out time to study the content and get ready to take the test. It is important to mention that you will be required to renew your credential when it expires. You can read more on how to renew the Google AdWords certification to fully understand what is required of you.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.