Brands are built to reflect companies’ identity and to be memorized as quickly as possible. Why is it so? A big reason is that we look very quickly at brands and don’t take the time to enjoy the designers’ work (it would be impossible to take that time anyway). In this post I take a […]

Brand New took a good look at the logos of candidate cities for the 2020 Olympics. I’m not a big fan of the logos but the commentary is good.