The brand book created by Skittles’ design team is quite uncommon, just like Skittles’ website or ads are. It’s very wild and colorful, probably the best statement Skittles could do about its branding. When creating their brand book, designers usually try to explain how to properly brand the company and go into details on how […]

Albeit small, logos play a very important role in businesses. They serve as the face and the brand identification of a company. Logos are symbols used to quickly communicate a brand to an audience, and just one small logo design can communicate so much. The whole point of having a logo is to ensure that […]

Building a brand isn’t the easiest task in the world or the most important; a well-established brand requires a great deal of time and money. The tremendous effort of obtaining a serious brand, when this is successfully finished, is rewarded and the profit is huge. The examples are numerous in our global economy, but everyone […]

The work done by Hampus Jageland for the branding of Edge board is everything I love about graphic design: simple and smart. The identity combines the two first letters of the name and gives a snapshot of the special feature of the product sold by that company, how could it get any better? Via Grain […]