Demand Marketing (ODM) has evolved as the leading cloud-based advertising platform that simplifies the entire advertising process. Through an easy-to-use interface, marketers can monitor and measure ad performance at a glance, which results in more effective campaigns and more return on investment (ROI). ODM solutions streamline the advertising process by delivering highly precise, real-time results across multiple channels. Here are the top six advantages of ODM for today’s business.

The Obvious Advantages

On-Demand Marketing provides businesses with a comprehensive view of the customers’ needs. ODM eliminates the guesswork by providing critical insight into customer behavior, spending habits, preferences, and purchasing patterns. This information allows marketers to provide smart solutions by tailoring offers and campaigns to address changing needs and wants. For example, if a business sees a sudden rise in sales directed from its YouTube channel during the holiday season, it can use data to fine-tune its marketing strategy to better reach the consumer during this time. They can run more ads on YouTube during the holidays and try to buy YouTube views to maximize the ad’s reach. ODM also improves businesses’ profit margins by reducing marketing spend through a process of segmentation and targeting.

Changing Plans

By using on-demand tools, marketers have the opportunity to make fast changes to their marketing plans. New features and options become available as soon as they are tested. In contrast, with traditional marketing, the planning process can take months. ODM solutions accelerate the results by providing marketing applications that can be accessed, managed, updated, and even deleted whenever needed. Thus, marketers have the opportunity to make quick changes as conditions dictate.

In an economic environment where consumers spend less time shopping online than ever before, companies must find creative ways to convert those visits to increased revenue. Unfortunately, traditional channels such as TV, radio, and print are becoming less effective. According to a recent study by Frost & Sullivan, “the number of UK TV viewers has declined by 9% since 2021.” The decline was noted not only by the audience but also by advertisers. In response, more businesses are turning to on-demand marketing to promote their products and services.

As previously mentioned, on-demand marketing gives a business the chance to make quick changes to its marketing program. Instead of spending months or years developing a marketing campaign using traditional channels, a business can make changes more quickly and with less expense. With a well-developed on-demand marketing plan, a business can create new campaigns in just a matter of days. In addition, with on-demand marketing, a business can make quick changes to its branding efforts, website, and social media programs.

Full Marketing Potential

When a business makes the decision to improve the effectiveness of its marketing programs by implementing on-demand marketing, it is likely to make a step toward realizing its full potential. In essence, on-demand marketing is giving a business greater control over its marketing strategy. A well-developed on-demand marketing plan is one way that a business ensures it’s always in the driver’s seat. With this type of marketing, a business can determine exactly where it wants to be in a very short period of time.


One of the many benefits associated with on-demand marketing is that it offers a business more opportunities to choose from. There are numerous marketing opportunities out there. Because of this, it’s possible for a business to make the wrong choice and spend a lot of money on marketing that won’t yield the results the company wants. By making better choices, a company can save a lot of money on marketing. The bottom line is, a business can find on-demand marketing solutions that will provide the type of results it wants.

Finally, when a business makes the decision to implement on-demand marketing, it has a great deal of freedom in which to work. In short, a business can choose when it makes the most sense to implement on-demand marketing solutions and when it’s more advantageous to leave it alone. Regardless of what the company decides, on-demand marketing is an exceptional solution.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.