Why do you like the things you like? That is a question that retailers, advertisers, and business executives have been trying to answer for years. In fact, there have literally been hundreds of studies to examine this very question.

The reason why they want to know the answer to this question is quite simple. They want to know what it is that will attract you to their product, service, or other good they are offering. By knowing what drives you, the psychology behind what you enjoy and what appeals to you, they can better design and market to you so that you will be more inclined to use their product or service.

The Casino Industry Gets This

There is no industry that does not recognize the importance of understanding the psychology of human desire. The reason why certain feminine products are pink is because that color appeals to girls and women. The reason why sports athletes are used on the cover of cereal boxes is because young boys envision themselves becoming great athletes, just like the one who is featured on the box.

The casino industry gets this as well. They understand that customers are driven by certain perks and bonuses. Just as the word “sale” gets people to take a second look at that brand-new suit or dress, the word “bonus” or “free” draws people to certain sites or games.

For example, listed on this webpage are sites that offer free spins slots for Pinoy. Players can learn about instant bonuses and free spins they can earn simply by signing up at that site. It is a great way to draw people in, because psychology says that people want something even if they did nothing to earn it.

Getting Your Eyes on the Screen

In this technological age, it is more important than ever for designers to have a certain flair or skill that allows them to create websites and apps that will draw people in. Think about it for a moment. No matter what thing you like to do on your computer or handheld device, there are likely a thousand apps that offer the exact same service, game, or product. What separates one from the other is the design and how that has appealed to the person going through the app store or browsing across the Internet.

The competition is stiffer than ever, and so the very best within this industry have to create applications and websites that are spectacular, easy to use, and will capture the attention of people. This is why the programmers and developers creating these sites and applications must be the very best or they are going to find themselves out of work in no time at all.

It Works with Slot Machines as Well

If you have been to a casino recently, either land-based or online, you have likely discovered that there are hundreds of machines that are available to play. Not all of them are the same, and it is not whether they are penny or dollars slots that we are talking about.

Instead, what you see is that there are thousands of different options, themes, and ways to play those games. Some offer just three pay lines. There were others that offered 243 pay lines. Some you pull a lever to spin the wheels. Others you press the button. Some use themes like movies, television shows, or moments in history as the basis of the game.

What you find is that there are numerous ways that they slot machine manufacturers and designers are building these machines to appeal to different customers.

What designers have learned is that not every person enjoys the same game. Just like one person would think a sweater was fantastic and another would think that very same sweater was as ugly as it gets, there are some who enjoy a specific type of slot machine, while others would be bored playing.

It Really Is Science

What game manufacturers are doing is appealing to the chemistry in your brain. Because of personal experiences and desires, some things are much more enjoyable to you than others. This is true in slot machines as well.

When something causes a positive reaction for you, it means that dopamine is released in your brain. This creates a feeling of being happy, putting you in a good mood. When you are in a good mood about something, you are likely to play that thing. This is the psychology of the slot machine.

If you love Spider-Man and there is a Spider-Man themed slot machine, you are going to have pleasure in playing something you already enjoy greatly. When the character spinning on the wheel matchup to the characters in the movie, your euphoria for the slot machine becomes bigger. You are drawn to that machine.

The same is true for the number of pay lines you can play. Some people like more complicated options where they can win in a number of different ways. Then there are some who want to simply look at one, two, or three lines and no more. They are happier the simpler the game is.

This is what slot machines game manufacturers have come to learn. They have become experts on the psychology of appealing to players. This is why if you have a favorite genre of movie, television, or music and that there are hundreds of thousands of other people who enjoy it as well, it may be coming to a slot machine near you soon.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.