Although using videos to generate traffic is far from a ‘new’ idea – many people still stumble through its implementation. One of the reasons why is the type of videos you use to try to reel in traffic is important – as is how you use it.
Assuming you’d like to generate more traffic using marketing videos, here are 4 types that you should focus on:
How-to guides and tutorials
Having a video that explains how to perform a certain task is very naturally useful and appealing. When using this type of video to generate traffic it is best to avoid being overtly promotional – though you can indirectly promote products by showing them in action.
A simple ‘top’ or ‘best of’ list that is succinct can make for an excellent video. Typically you would want to briefly explain why each item in the list has earned its place there – which may be an avenue for some indirect promotion as well. The one drawback of lists is that the videos can end up quite lengthy if you aren’t careful – which isn’t ideal when generating traffic.
Over the last year or so live video has grown in popularity and you should definitely take advantage of it if you want to generate traffic. There are a lot of different types of live videos that you could explore, including Q&A sessions, webinars, or roundtable discussions.
Essentially a case study is a video that talks about how a particular product helped someone – preferably without being too promotional. The reason why it can be so effective is that it frames the video in a story, one that people can relate to and (if done well) connect to on an emotional level.
By harnessing the potential of these types of marketing videos, you should be able to increase the amount of traffic that you generate by leaps and bounds. Of course there are other factors that will play a role as well – such as the quality of your video, strength of your call to action, and so on.
One method to create excellent marketing videos for traffic generation is by recording your screen with Movavi Screen Capture Studio. With desktop capturing you will be able to create a wide range of content – such as how-to guides for digital products.
In addition to letting you record the footage that you require, Movavi Screen Capture Studio also has editing tools that will let you tweak and improve it after the fact. By using these tools you could trim out unnecessary footage, merge clips together, apply special effects or filters, add animated transitions, include background music, insert captions, and much more.
Suffice to say you will have all the tools you need to create high quality and professional-looking videos with Movavi Screen Capture Studio. More importantly because of its intuitive design it won’t take you long to familiarize yourself with its features and apply them when you next decide to come up with a video.