By now, you will probably already know that if you want to get a lot of traffic, one of the things that you are going to have to do is design an excellent website. However, why exactly is this the case and how exactly would a website’s design affect how much traffic you are going to get? The answer has to do with perception, experience, value, and efficiency.

Basically, if you don’t want to have to turn to services like what offers, you are going to have to make sure that the website that you have looks pleasant, can be navigated easily, and offers valuable information through a sensible layout. If you do this, you are much more likely to attract the attention of users who want to make their surfing experience as enjoyable as possible on top of being as fruitful as possible.

Good Design

When it comes to coming up with a good design, you only really want to focus on a few things and you can start by answering a few questions. Is it pleasant to look at? Is the layout clean? Is the navigation intuitive? When you can answer all of these questions with a yes, you are off to a good start.

You basically just need to make sure that your users will not click away the moment that they get to your site. From there, you should make sure that they can find their way around the site and that they won’t feel uncomfortable no matter how much time they spend there. This is the basis of good website design and is going to factor into why you will be getting a lot of traffic.


To start with, good website design lends much to getting good perception from visitors. If the website looks clean, organized, and presents the right information, it means that it is a valuable resource. If they believe this to be the case, they are much more likely to appreciate the contents that you have to offer. From there, it will be much easier to convert them, if that is your ultimate goal.

Simply put, the better the opinion of users have of your site, the more likely they are to keep coming back. You need this so that you won’t have to rely on services like those from and the like.


Another point that is important to emphasize when designing a website is the kind of experience that the users are going to have when they visit. Are they going to want to stick around or will they immediately want to leave?

If they do stay, will the navigation and layout eventually make them too frustrated so they abandon your site altogether? These are the considerations that go into designing your site.


When it comes to reasons why traffic would be going to your site, value is one of the most persuasive. Simply put, you want to make sure that your website has the appearance of being valuable and offering useful, applicable information. Good web design makes those kinds of details easier to find and more pleasing to the eyes to consume. This will then encourage users to keep coming back.


Finally, if there is one thing that can be said about the current internet society, it’s that people hate to wait. This is why your website must be designed well so that it can be as fast and efficient as possible. With high efficiency comes high traffic numbers, which is what you are aiming for.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.