In the current technological era, it’s next to impossible to find a business that doesn’t have a website or at least have some sort of online presence. People these days always turn to the world wide web to find information. If your company doesn’t have a website, you might miss out on potential clients, vendors, and employees. The same thing goes for schools and the education industry.

Parents these days are tech-savvy and want to have access to school information in just a few clicks. You can’t underestimate the value of having a robust school website design. Here are the reasons why your establishment should have a reliable website:

1. Contributes to the School’s Image and Credibility

A school’s image is one of the criteria that parents evaluate before enrolling their children. Having a website will boost a school’s credibility, not only because of the information provided to its visitors but also because of the image you will portray. By investing in a strong website, you have already illustrated an interest in your school’s innovation and expansion. People will deem your school as more trustworthy because of the transparent details and information available for anyone to view. 

Aside from that advantage, applying persuasive design techniques also results in an effective marketing strategy. You can attract more prospective incoming students, especially when you include current students and staff testimonials about your institution.

2. Allows a Broader Reach Out to Audience

Corporate giants seek out digital strategies because their efficacy has been proven effective—nothing can ever compare to the vast reach of online marketing. 59% of the entire population is said to be active internet users, according to Statista. This data proves how significant it is for businesses to remain active online. People spend an increasing number of hours surfing the web and constantly checking out updates. This is true of your target audience as well, who may seek out updates from your site every so often.

Having a user-friendly interface and appealing website will attract more visitors. It’s time for you to invest and carefully decide which design concepts for school websites to use. If your current site needs upgrading, then do it now, and expose your school to more people. 

3. Effective in Providing Announcements and Information

Relaying important information can be quite challenging when utilizing conventional systems like brochures and printed materials. Aside from the limited scope inherent to physical media, it is also costly to print out bundles of pamphlets—not to mention some people don’t even read the content and simply throw the brochure away. By utilizing an online platform, you can disregard all those costs and be eco-friendly by going paperless.

Announcements, updates, and essential information will all be made available through your school’s site, so your students can have easy access without having to visit your campus physically. 


Improve your school’s admission rate by adapting to technological growth. If you have an existing website, is it performing according to expectations? If not, you should probably revamp it to bring about the right results. Simply having a website is not enough—it should be persuasive with a design concept appropriate for your school. Just as web design is effective for business success, a school’s growth is also impacted by a great-quality website.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.