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Investing all of your efforts into a single marketing strategy is definitely something you don’t want to do. Since your business probably has more than one customer, it is fair to say that you need more strategies to suit different people. Or better yet, different opportunities.

So, it is smart to devise a comprehensive marketing plan, a plan that will include more than one method to let customers know why they should choose you.

It is time to think and tailor your perfect marketing strategy to better take advantage of your target audience. That is, you need to find a way to stand out from the competition and become a well-known name in the industry.

Take a look at a few suggestions that will undoubtedly help you to up your marketing game.

Email marketing old but gold

Email marketing has been around for many years, and even though there are some new marketing channels nowadays, email still remains one of the most effective ways to market your products and services to customers.

Just ask yourself the following questions:

  • How many email accounts do you have?
  • Do your friends have email accounts?

Given that you probably have at least one email account and your friends have them too, it is safe to say that email is still something we all deal with on a regular basis – for updates, account management, and other tasks.

And this is where email marketing steps in. It is a great way of reaching potential customers and retaining loyal clients by staying in touch regularly via email.

People will always get your messages (unless you send unsolicited emails), and email marketing still has a good rate of success. That is why every big company has its own mailing list of subscribers.

The point here is to be effective when crafting emails, keep it short and sweet, but also personalize your messages. It doesn’t matter if you are doing outreach or you’re just checking in with your current customers, these principles apply to all kinds of email messages.

And, it is worth noting that some of today’s most successful email marketing programs are using fascinating newsletter referral programs that encourage your loyal subscribers to invite contacts from their address books in exchange for small gifts like coffee mugs and t-shirts.

Rewards marketing – retention as a priority

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Reward programs need to be an essential part of your marketing strategy. A whopping 82% of customers are more likely to shop at stores that offer some kind of loyalty program compared to those that do not.

So, it is safe to say that these programs work very well, and if you haven’t started crafting at least one rewards program for your die-hard customers, now is the time to do it. If you start rewarding loyalty, you will be rewarded for it too. 

When you offer rewards such as discounts, free products, or exclusive access to new products and services, customers have a good reason to engage with your brand even more. In other words, they are more likely to make another purchase.

That is how rewards programs work – they make it easy to build lasting connections with customers by incentivizing them to engage with your brand in a number of ways. It is this promise of additional value that builds a lifelong relationship between your brand and your audience.

Bottom line – if you still don’t have a good reward program for your loyal customers, it is high time you started crafting one.

Using social media is vital

Social media platforms cannot be ignored anymore. The number of people who use at least one social media platform is staggering and that’s why you can never underestimate the power of these networks.

Also, it is no wonder that some businesses have been built solely on the backs of social media marketing. That is why being present on those platforms is a must if you want to up your marketing game. Sure, starting this marketing channel can be scary at first, but as you build momentum, you will see that posting on social media is easy.

You just need to make sure that you push valuable content that is actually helping your audience. You can write about your products and services, share insights from the office, or even make tutorials.

Just be honest, post content that is useful, and interact on the platform regularly. Don’t shy away from talking to people in the comments section or direct messages. When you take time to read what they have to say and respond to it, they will see that you are not only just a big brand with a goal to sell. Instead, they will see that you are human just like them.

Of course, you can also pull important data and stats from social media platforms. Facebook and Instagram are great for that. You will know who your target audience is and what they need. These networks use user-data that will let you target potential customers with pinpoint accuracy.

This is really important for some marketing methods such as B2B SaaS marketing planning or data-driven marketing planning. When you pull insights from big data analysis, you will be able to devise effective marketing campaigns.

So don’t waste your precious time. Create your accounts on social media platforms and start posting today. 

Give blogging a go

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It is common knowledge that every business with serious marketing intentions simply has to have a blog. A blog is essential for reaching your audience and providing valuable content that will then be further shared on your social media accounts.

That doesn’t sound too complicated, but the truth is, if you want to maximize your visibility through blogging, you should start writing for other websites too. To be precise, you should start authority and guest blogging.

You can use platforms like Medium to post content, and you can also answer questions on Quora and Reddit. Once people on those platforms see that you know what you are talking about, they will realize that your business can be trusted.

Remember, just ensure that you are blogging effectively and push content that adds value. This is how you become an authority in your audience’s eyes.

Think about creating an affiliate program

Many don’t understand the power of affiliate marketing. That is such a shame because affiliates can provide incredible fuel for growth. However, approaching the right ones isn’t that easy.

Good conversion is necessary if you want bigger affiliates to take you seriously. You need to be persistent and patient to make it through.

It is best to build an affiliate program and start reaching out to potential businesses that can assist you. If you don’t exactly know how this program works, don’t worry, it’s quite simple.

In a nutshell, you make arrangements where your own website pays affiliate websites a commission to send them traffic. The affiliate websites post links to your site and are paid according to the previous agreement.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.