To better suit their activity, Monetize decided to change name and become Froda. With that, the company had to find someone to design a new logo. They called Snask, a Swedish design studio.

The designers took the option to work with building blocks, but litterally. They used blocks with three different colors to create a playful brand that even works well for icons and other design items.

About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland.