In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly.

A before/after view of the logo, image created by BrandNew. It gained in recognizability, but in my opinion took it a bit too far by turning the “i” into the columns you insert before the slashes in your browser’s address bar. This makes the new logo lose in readability.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.