Cardiff is the capital city of Wales, and it’s one of the primary areas of growth in the Welsh economy. The city has been developing as the main business center and is considered an economic driver for the wider South Wales. With that, businesses must ensure that they are as competitive as possible when it comes to their marketing techniques.

One of the most effective ways businesses increase brand awareness and their market presence is to maximize social media marketing. In this article, you’ll learn more about social media marketing and how it can help businesses increase their sales, especially those located in Cardiff.

What Is Social Media Marketing?

Digital marketing is an advertising method that involves creating awareness of a product or service online by promoting via various digital channels. This strategy is a part of web promotion services and helps channel user traffic to the website.

There are two types of digital marketing, namely web promotion services and offline promotion services. Web promotion services provide the platform, while offline promotion services deliver the strategy to the audience. There are also many social media platforms that can fit your target market.

Using social media platforms like Facebook, Twitter, and Instagram to promote your business is an excellent way of reaching out to a huge consumer base at a low cost. Social media platforms provide the perfect venue for digital marketers to reach out to an international audience as they can create content based on keywords and short-list the best platforms based on the type of campaign being run.

These platforms make it possible for digital marketers to develop promotional strategies that can be carried out globally. It also allows for real-time communication between the campaigns and audience, which makes it more effective.  

YouTube is also one of the most widely used social media networks. You can post videos on YouTube and increase the chance of showing them to a large audience. You can target specific demographics or reach anyone by using tags added to your video and descriptions.

Your YouTube videos will appear in the search engine, and this strategy is excellent for targeting a specific audience that is likely to be interested in your product. If you are marketing on social networks, you should consider using YouTube marketing for your campaigns.

How Effective Is Social Media Marketing?

Before you can learn more about how social media marketing can help your business, it’s essential to learn how effective social media marketing is from these statistics:

  • Social media marketing is effective because it can reach more people. As of the first quarter of 2020, about 420 billion are connected on social media. More than 50% of these people use social media to research products. 
  • Each person spends more than two hours on social media. Millennials and Gen Z are the most common group to log in and spend time on social media. 
  • Every day about 1.3 million people join social media. 
  • About 70% of marketers use Facebook ads, and there are nine million active advertisers on the platform in the second quarter of 2020. Videos drive the most clicks from Facebook ads.
  • In the third quarter of 2020, Twitter reached over 200 million monetizable active users, driving its revenue to USD$936 million. Tweets with hashtags get the most engagement, and socially responsible ads perform 12% better than standard ads. 
  • About 98% of marketers say that Instagram is the most influential platform for influencer marketing. This number is 44% higher compared to Facebook. 
  • About 90% of people on Instagram follow a business. 
  • About 83% of people who use Instagram use the app to discover new products and take specific actions like making a purchase. 
  • YouTube is the second more popular channel used by businesses that share video content. 
  • More than 50% of all people who use YouTube want marketers to provide more video content. 
  • On mobile devices, YouTube can reach people aged 18 to 24 more than television ads. 
  • YouTube is the second largest search engine and accounts for more than 25% of the total global mobile traffic. 

Given all of these statistics, social media marketing effectively drives traffic and increases business revenue as you can reach more people in a shorter time and lesser the cost. 

Final Thoughts

The statistics shown prove that social media marketing effectively promotes a business, especially those located in city centers like Cardiff. Most marketers believe that social media marketing can increase sales through customer engagement and brand visibility online when done right. 

A digital marketing campaign’s success largely depends on the kind of engagement it gives to your audience. Effective social media marketing will help build brand awareness among the target audience, thereby increasing brand loyalty and trust.  

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.