pepsi vs coke branding

Brand New just released a revised version of the very popular Pepsi vs Coke branding chart (found via Design Notes). I don’t think that the initial chart was designed to be accurate, but to make a point about branding using humor. The revised version shows that Coca-Cola also tried to make its brand change and failing to do so.

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.