At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies.

LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense of movement that’s very welcome for a Ballet. For those interested in knowing more about this project, you can read a full case study about it on Amy Jacobus’ website.

Above: the old logo and incoherences in branding for the Ballet and collateral activites.

Above: preview of the logo in action.

Above: Positive and negative previews of the new logo.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.