It seems that corporations have decided it’s a good week to release logo redesigns. After the Gap logo fail, myspace shows a new logo at a conference. The logo is good and I love the concept behind it, but I wonder what it’s worth in terms of branding. It just doesn’t feel right not to […]

The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives […]

Good branding is the best way to make a good impression. Whether you are sending a proposal, giving your business card or handing a bag decorated with your identity, any material with your identity on it contributes to give a good image of your company. If you want to look at more, take a look […]