Appearance is the first thing we unconsciously evaluate when we see a stranger. The same happens with packaging. An aesthetic appearance makes us take the product in our hands, look at the details, and get acquainted with the characteristics. An unattractive design does not catch the eye and does not arouse emotions. There is a […]

Source What makes a good brand? Is it down to your messaging or design? Is it how you engage with your communities? Or is it down to how well you know your audience and can adjust? The secret to branding really might lie in the fact that it is all of these together. All of […]

Modern sport has grown into a huge industry. Every week, millions of people tune in to watch their teams compete in a battle for supremacy over their rivals. Thousands more make the trip to the stadium to watch in person and join in with the chorus of chants that they hope will give their team’s […]

If we had to mention, one of the most important things that any business today–regardless of its industry–needs to have is branding. Strong branding is crucial to attract and maintain the right audience for your business. Additionally, a website has become the first and primary point of contact with your customers and future clients. Keeping […]

In a fast-paced world, brands can’t stay static and live with the same identity as their products evolve quickly. This is especially true for cutting-edge technology brands such as Amazfit, who need to be constantly at their best in a hyper-competitive environment. They have recently tackled the challenge of re-thinking their brand brilliantly. About Amazfit […]

A logo is not just a pretty image. Its main power lies in the meaning behind the image, so logo creation begins with a detailed analysis. You need to understand whether you want to reflect the brand in full or to focus on the individual benefits. For example, for 22Bet unique features that can be […]

Nobody can deny the effect and impression of a brand Logo. It gives your brand a better way to connect with the targeted audiences. With time, logos become a part of the brand name and serve as the first trigger to attract people. But, the logo may even lose its relevance over time. Just like […]

For many cities, the landscape is an important part of the city’s identity, which is obvious when looking at travel advertising. For many of these cities, there is one specific building that truly defines the landscape and makes it unique. This fact makes the creation of city monograms, that could act as a logo, a […]

When establishing your business, it’s important to think about how the design will be a critical part of your branding. The way that you use it can differ from other brands. For example, it’s not a matter of throwing together some app or simply hiring out a designer to create for your Ebook design. Instead, […]

American sports leagues are always on the lookout for ways to stand out from their competitors and to try and embody the values they consistently pump out in press releases and media memos. One of the best ways to do this is to have a brand logo that is capable both of connecting with diehard […]

Choosing the right colour for your brand is among the key factors that businesses need to consider. Marketing enthusiasts can attest that colour is a powerful element of branding. Coming up with the right colours for your business is a great way to evoke potential clients’ emotions and have them see your business in a […]

Branding is one of the critical processes a new business can go through, and it is a huge responsibility for designers. No matter what kind of design you do, you’ll come across a selection of clients that approach you specifically for branding consultant services. Show-don’t-tell is the best modus operandi in this case, so you’ll […]

Websites and social media networks are littered with adverts trying to catch the eyes of the consumer. This can make it harder for businesses to vie for people’s attention. Your message may get lost online. But there are other ways to promote a business or a brand and one of them is print marketing. There […]

Many brands of all sizes focus on reaching the top of the search engines for a specific keyword. However, you could drive more traffic to your site and generate bigger sales by spending more of your time creating a likable, recognizable brand. Establishing your business as an industry leader isn’t easy, but it will be […]

For some reason, craft beer and specialty coffee companies tend to get better and more creative branding than the average company. The identity designed for Hokum by Jamhot, a creative studio from Glasgow, is no exception. Hokum is getting ready to launch in 2021 as a direct-sale company working with a subscription model. It went […]