The evolution of big companies logos is always interesting, and I found car companies logo designs to be among the most interesting to inspect. One of my favorite aspect of these is to see how logos are handled when two or more brands are merging (see Audi, Mercedes-Benz or Mitsubishi). Renault Audi Volkswagen Mercedes-Benz I […]

While preparing to massively lay off its employees, AOL (sorry, Aol.) announced a rebranding that looks… erm… Microsofpaintesque! On the typographic side, I like the logo going lower case and taking some distance with the acronym, thus showing the company’s new orientation. The dot is also quite nice and acts as a connector with subdivisions […]

Here are some nice design-related blog posts you shouldn’t have missed this week. Fugly government websites, the ultimate list So many talented web designers, so few of them working for governments… Print Design to Web Design: Comparative Analogies A good read for any print designer who has never worked on the web. Awesome Papercraft self-portrait […]

The end of the year will be here quickly, so your clients should soon be asking you to prepare some unique gifts for their own clients. You may also want to send some gifts to your best clients, it is always appreciated. My m&m’s Put your clients’ company logo & a message on MY M&M’S […]

Creating a great logo design is quite a tough job, you have to synthetize concepts in a simple, powerful image. I think that the following logos did achieve that very well, take a look for yourself. 1. Push The Bottle 2. Saturn Electronics 3. Frankenstein Films 4. Cloud Corner 5. Tokyo Fashion 6. Cakefilm 7. […]

I already knew that my country’s government was paying a lot of attention to its marketing worldwide, but I didn’t expect it to work so well on its branding. I found this article via SwissMiss’ blog, it was a very interesting read and lead me to this website where you can have all the details […]

Designing an Olympic logo must be a quite challenging work, the outcome will be seen by many and everyone will give his opinion about it. Designing for a candidate city just as challenging, so let’s see how well the 2016 candidate cities did. Madrid 2016 – Designed by Joaquin Malle Chicago 2016 – Designed by […]

Brand New just released a revised version of the very popular Pepsi vs Coke branding chart (found via Design Notes). I don’t think that the initial chart was designed to be accurate, but to make a point about branding using humor. The revised version shows that Coca-Cola also tried to make its brand change and […]

I saw this image a few days ago and like most designers I found it interesting. Even though the image here cheats a little (Coca-Cola logo looked different in early days), it shows in a glimpse how persistent branding gives a more stable image to the company. If you have such a recognizable and iconic […]

After recently writing about logo design, I thought that it would be good to give examples of what are good logos. Of course, many of these don’t respect some of the basic tips and still look great. As my design teachers used to say: “Once you know the rules, it’s time to break them”. Clever […]

My recent post with 10 logo design tips seemed to be appreciated by the readers of Designer Daily. However, the list for sure wasn’t exhaustive, it was even far from it. For that reason, I assume that the readers tips found in the comments will be appreciated. No gradients! (Unless it’s used in a way […]

Designing logos is just like any other type of design work, to be professional you’ll need to pay attention to details. Even a great idea can be ruined by not thinking about simple things, the following tips will help you to keep your concepts safe. If you’re not a designer, however, this may seem out […]

I have no specific interest in the major sport event that is the Olympic Games. It is way too politicized for me, and the money involved makes the whole thing look more like a big marketing opportunity than a sport reunion. However, it is still interesting to see how designers are participating in such an […]

When talking about street typography, people will immediatly think of graffiti. This is of course part of the typographic elements you’ll see in the streets, but it’s far from being all of it. Street typography consists of every typographic element that you can possibly find in cities outdoors, such as billboards, graffitis, road signs, shop […]

Logo lovers will be glad to discover David Airey’s new site: iconic logo designers. The popular logo designer introduces there some of the world’s most iconic logo designers. Many of my favourite designers are represented there, such as Otl Aicher, Armin Hofman, Saul Bass or Alan Fletcher. I also got to discover some designers I […]