Creating a great logo design is quite a tough job, you have to synthetize concepts in a simple, powerful image. I think that the following logos did achieve that very well, take a look for yourself. 1. Push The Bottle 2. Saturn Electronics 3. Frankenstein Films 4. Cloud Corner 5. Tokyo Fashion 6. Cakefilm 7. […]

I already knew that my country’s government was paying a lot of attention to its marketing worldwide, but I didn’t expect it to work so well on its branding. I found this article via SwissMiss’ blog, it was a very interesting read and lead me to this website where you can have all the details […]

Designing an Olympic logo must be a quite challenging work, the outcome will be seen by many and everyone will give his opinion about it. Designing for a candidate city just as challenging, so let’s see how well the 2016 candidate cities did. Madrid 2016 – Designed by Joaquin Malle Chicago 2016 – Designed by […]

Brand New just released a revised version of the very popular Pepsi vs Coke branding chart (found via Design Notes). I don’t think that the initial chart was designed to be accurate, but to make a point about branding using humor. The revised version shows that Coca-Cola also tried to make its brand change and […]

I saw this image a few days ago and like most designers I found it interesting. Even though the image here cheats a little (Coca-Cola logo looked different in early days), it shows in a glimpse how persistent branding gives a more stable image to the company. If you have such a recognizable and iconic […]

After recently writing about logo design, I thought that it would be good to give examples of what are good logos. Of course, many of these don’t respect some of the basic tips and still look great. As my design teachers used to say: “Once you know the rules, it’s time to break them”. Clever […]

My recent post with 10 logo design tips seemed to be appreciated by the readers of Designer Daily. However, the list for sure wasn’t exhaustive, it was even far from it. For that reason, I assume that the readers tips found in the comments will be appreciated. No gradients! (Unless it’s used in a way […]

Designing logos is just like any other type of design work, to be professional you’ll need to pay attention to details. Even a great idea can be ruined by not thinking about simple things, the following tips will help you to keep your concepts safe. If you’re not a designer, however, this may seem out […]

I have no specific interest in the major sport event that is the Olympic Games. It is way too politicized for me, and the money involved makes the whole thing look more like a big marketing opportunity than a sport reunion. However, it is still interesting to see how designers are participating in such an […]

When talking about street typography, people will immediatly think of graffiti. This is of course part of the typographic elements you’ll see in the streets, but it’s far from being all of it. Street typography consists of every typographic element that you can possibly find in cities outdoors, such as billboards, graffitis, road signs, shop […]

Logo lovers will be glad to discover David Airey’s new site: iconic logo designers. The popular logo designer introduces there some of the world’s most iconic logo designers. Many of my favourite designers are represented there, such as Otl Aicher, Armin Hofman, Saul Bass or Alan Fletcher. I also got to discover some designers I […]

When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed. A few week ago, the big capital “G” that was used as a favicon on every google site turned into an ugly lower-case “g”. That tiny event gave birth to tons of reactions on blogs or […]

Now this is what I call a bad visual identity. First, I don’t even understand why a visual identity would be needed for the UE’s presidency. If they want to have a coherent design, shouldn’t they just have a strong identity that is customizable according to whichever is presiding the UE? Well, let’s assume for […]

In this hilarious video, Georges Carlin takes on guys with names like Todd or Taylor. Even though it wasn’t his purpose, he points out the fact that branding does start at birth, and that unfortunatly you won’t be able to have control over your name. I think that it’s the same for business. We all […]

When I first saw the above piece of furniture by Takeshi Miyakawa, my first thoughts were: wow, what a brilliant design! Then I did some more practical thinking and realized that it wouldn’t fit in most standard appartments, as well as I wouldn’t know what to put in it. A question that I never could […]