The best of advertising. Regular inspiration on that topic.
In a quite clever marketing stunt, Heinz just used the refused campaigns created by Don Draper in Mad Men. In the TV show, Draper presents a concept with minimalist visuals and fails to convince the Heinz team that the product can be sold without showing it. Now it seems to be obvious that you can […]
International Advertising Festival «White Square», one of the leading creative events in advertising and communications industry of Eastern Europe, will be held for the 9th time already on April 27-29 in the capital of Belarus – Minsk. Regardless the fact, that the deadline in only on April 7, it’s better to hurry up and that […]
This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion. The photo campaign has been widely shared on […]
IX International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will take place in Minsk on April 27-29. The image of a boxing ring has become the key idea of Festival’s corporate identity this year. The tagline of IX White Square Festival is «Creativity Wins». In late […]
You can find creativity anywhere, even in these small tear-off ads that you’ve seen so often. 1. Ballet Classes A cute way to display the stickers to tear off, make it look like a ballerina’s dress. 2. Children hairdresser A bit of humour there, with these way too long hair that you’ll contribute to cut […]
IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will […]
International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will gather representatives of more than 25 countries from all over the globe in the geographical heart of Europe, a country named Belarus. 9th White Square will take place on April 27-29 in Minsk. The festival is organised […]
When you think of branding, you immediately think of a logo. There are so many big names out there that have a globally recognised brand. Coca-cola, McDonalds, Nike are a few of the ones you will know as soon as you see their logo. But how far does art and illustration go to demonstrate a […]
Miroslav Vujovic, who goes by the nickname Graforidza, created this cigarette box to raise awareness on the dramatic effects smoking can have on your health. In this example, it shows you how it can harm your teeth with a powerful visual.
This is a clever marketing ploy by Uber and Alibi Bar in Yekaterinburg, and it’s worth a mention on Designer Daily for the great execution and design by Red Pepper Creative. The agency designed the cards with a small sticker that can be peeled of and used as a saliva test. Patrons of the bar can […]
For IKEA, the price is one of the key advantages that allowed them to become so huge as a company. People often buy IKEA because it’s cheaper than the alternatives. For the price, the quality is almost decent and the design of the furniture is usually quite good. IKEA probably knows this too well and […]
For advertising, you need to catch people’s attention immediately and to have a message that’s quickly understandable. With typography, it’s quite easy to make your message understood if it’s not too complex, but it’s rather hard to catch people’s attention. For this campaign for Origen Organics to promote organic fruits and vegetables, Y&R Brasil did […]
I’ve always thought it was important to educate clients on the importance of white space. Having design-sensitive clients will make your life easier, it will make most processes shorter and relationships with them better. It only works if you have long term relationships with your clients, obviously. In this post, I’m giving you some examples […]
The world of advertising has become the best place for displaying creativity. This post shows it again with some amazing ideas turned into great billboard ads. 1. Penline Strong tape used to hold the billboard itself. A great eye-catcher that’s self-explanatory. 2. Mc Donald’s There is a good reason for Mc Donald’s success, their brilliant […]
The Choju-jinbutsu-giga represents animal caricatures from the 7th century, it is usually referred as the first manga every published. Famous for its movies like Totoro or Chihiro, Studio Ghibli created a small advertisement that animates this historic manga, which was a pretty big deal in Japan. Via Ukiyo-e blog.