It’s not likely that a US presidential candidate calls me one day to create his or her campaign logo, but if he or she did, I would probably refuse. We lastly saw it with the Hillary Clinton logo and the controversy about it, and it keeps on happening with every logo. The last candidate mocked […]

For its visual identity, Aloft, a company that specializes in filming with drones, hired Michal Markiewicz. The Polish designer didn’t disappoint and delivered a very creative branding that involves line-based illustrations, a playful grid-based name, bright red, asymetrical squares, and other cool stuff…

Visually speaking, branding is almost an art. Graphic designers around the world often need to fight with clients to let them understand that their logo should be used in consistent forms. Those who succeed in convincing the clients then get to design gorgeous branding like the ones in this post. El Palauet Identity for luxury […]

Recently, Verizon released a new logo that was heavily criticized online, as it often happens when large corporations get a re-branding. The new logo was designed by Pentagram, one of the top design agencies worldwide. While the criticism is understandable, I think the new logo is much better than the old one, which you can […]

Due to complains of plagiarism by the theater of Liège, in Belgium, the Tokyo 2020 comittee decided to give up its logo. It’s a shame, because that logo was very creative and still worked good. There was even a font generated by a programmer based on the logo. Moreover, I don’t think there was any […]

Google just released a new logo for the company, shortly after making it a branch of Alphabet, the scary giant that will control too many things. Unsurprisingly, the search giant goes for a more minimalist approach, which is what happen to most logos of big brands. The new logo dropped the serifs and went for […]

If you ever need to illustrate the power of color in branding to one of your clients or friend, make sure to bookmark this page. Our brain does a great job associating a brand with a color, so it gets a bit confused when this color changes. Brazilian graphic designer Paula Rupolo did a great […]

About two weeks ago, the organizers of the upcoming Tokyo 2020 Olympics revealed the competition’s logo. The logo, inspired by Didone fonts, uses simple geometric forms and mixes national symbols with a sense of movement that works surprisingly well. It was designed by Japanese graphic designer Kenjiro Sano, but some have accused it of being […]

Brandversations is a graphic design project by Stefan Asafti, a Romanian graphic designer. It consists of a series of posters that display the logo of today’s most famous brands. The catch? Each logo is designed using many occurences of tiny versions of the main competitor’s logo. The confusion created is quite funny, it also let us […]

Creating a visual identity for an institution like the Bolshoi opera is a real challenge for any graphic designer. You need to mix tradition with the elegance of ballet or opera, while still giving it a modern touch. Tyson Cantrell did an amazing job with that, with a mix of Art Nouveau font with elegant line […]

When in design school, I remember one teacher explaining us that trying to imitate the style of famous designers or artists as an exercise was one of the best ways to progress. In fact, when doint this, you have to try to put yourself in the person’s shoes and learn how to thing like that […]

Lots of companies these days start off their businesses without a real defining visual brand or any real corporate identity to speak of. This is fine for the most part as the last thing you want to be doing when trying to get a business off the ground is worrying about branding and shelling out […]

Iconic car brand Mini recently unveiled a new flat logo, a more minimalist approach for the company. A radical change that removes all artifacts and keeps only one color, black. This new visual identity will be used on screen and paper, while the three-dimensional one will still be used on the cars. In addition to […]

When supporting events such as the Olympic Games or the World Cup, brands can take a risk, especially when the even is held in a place with a dark reputation. Qatar has been heavily criticized for exploiting labor from Asia, letting companies have workers treated like slaves. For companies like Coca-Cola, McDonalds, Adidas or Visa, […]

In this today’s blog post, we have an amazing collection of monogram logos. Monogram logos are basically designed with one or more letters or other graphemes to form a unique symbol. Have a look at these inspiring monograms below! 1. PW Anchor An amazing monogram logo by Alexander Schultz which is available here. 2. Modern Culture […]