Google just released a new logo for the company, shortly after making it a branch of Alphabet, the scary giant that will control too many things. Unsurprisingly, the search giant goes for a more minimalist approach, which is what happen to most logos of big brands. The new logo dropped the serifs and went for […]

If you ever need to illustrate the power of color in branding to one of your clients or friend, make sure to bookmark this page. Our brain does a great job associating a brand with a color, so it gets a bit confused when this color changes. Brazilian graphic designer Paula Rupolo did a great […]

About two weeks ago, the organizers of the upcoming Tokyo 2020 Olympics revealed the competition’s logo. The logo, inspired by Didone fonts, uses simple geometric forms and mixes national symbols with a sense of movement that works surprisingly well. It was designed by Japanese graphic designer Kenjiro Sano, but some have accused it of being […]

Brandversations is a graphic design project by Stefan Asafti, a Romanian graphic designer. It consists of a series of posters that display the logo of today’s most famous brands. The catch? Each logo is designed using many occurences of tiny versions of the main competitor’s logo. The confusion created is quite funny, it also let us […]

Creating a visual identity for an institution like the Bolshoi opera is a real challenge for any graphic designer. You need to mix tradition with the elegance of ballet or opera, while still giving it a modern touch. Tyson Cantrell did an amazing job with that, with a mix of Art Nouveau font with elegant line […]

When in design school, I remember one teacher explaining us that trying to imitate the style of famous designers or artists as an exercise was one of the best ways to progress. In fact, when doint this, you have to try to put yourself in the person’s shoes and learn how to thing like that […]

Lots of companies these days start off their businesses without a real defining visual brand or any real corporate identity to speak of. This is fine for the most part as the last thing you want to be doing when trying to get a business off the ground is worrying about branding and shelling out […]

Iconic car brand Mini recently unveiled a new flat logo, a more minimalist approach for the company. A radical change that removes all artifacts and keeps only one color, black. This new visual identity will be used on screen and paper, while the three-dimensional one will still be used on the cars. In addition to […]

When supporting events such as the Olympic Games or the World Cup, brands can take a risk, especially when the even is held in a place with a dark reputation. Qatar has been heavily criticized for exploiting labor from Asia, letting companies have workers treated like slaves. For companies like Coca-Cola, McDonalds, Adidas or Visa, […]

In this today’s blog post, we have an amazing collection of monogram logos. Monogram logos are basically designed with one or more letters or other graphemes to form a unique symbol. Have a look at these inspiring monograms below! 1. PW Anchor An amazing monogram logo by Alexander Schultz which is available here. 2. Modern Culture […]

There are many rules that design teachers will give their students for logo design creation. Then, they’ll usually show you the logos they love the best, and you’ll quickly notice that many break the rules they just thought you before. In this post, we will not share any logo design rule, just some examples of […]

After giving headaches to web developers around the world for decades, Internet Explorer will finally be put to rest. Microsoft will replace its feared browser with a new one conviniently named Edge, and I’d go as far as saying that it looks pretty cool. The new name and software seems to be a breakthrough, like […]

Our friend at logo123.com is giving away free logo design service for 2 lucky winners with each receiving 4 custom logo concepts. If you need a new logo for your blog or website, here is a great opportunity. Just tweet them @logo123designs #giveaway with your logo design need and we will pick the 2 lucky […]

So Hillary Clinton thought that it was a good idea to become a candidate to the USA’s presidency, good for her. She knows that branding is important, so in hope of getting a decent logo for the campaign, she hired Pentagram, a top design agency known for its high-level work. Turns out the logo they come […]

The good thing about being a designer nowadays is that you don’t need to convince your clients of the importance of branding. Corporations, NGOs, artists, individuals, everyone knows that branding can make or break a business. It’s hard to define good branding, entire books have been written on the topic, and there is still no […]