Advertising is arguably one of the most studied concepts in the business world. Advertising is what separates a fast-growing business and a failing business. It is therefore logical for any business to embrace advertising as one of the smart moves to grow. Traditional advertising is, however, costly for small business, and this cost aspect in […]

Explaining how medicine works is not always easy, and there is something about medical illustrations that makes it not very suitable for advertising. For a pharmacist based in Roma, Italy, the agency JWT Italy found a perfect solution.  They illustrated each medicine’s effect using paper-cutting with bold colors and simple line drawings. Suddenly, everything becomes very […]

Lego is familiar with releasing great advertising. It has something to do with the nature of their product, which can be transformed into pretty much anything given enough patience and dedication. The campaigns below, developed by Asawin Tejasakulsin, show it once more. You can drastically change your environment by building awesome things with your Lego, turning […]

The 1950s was a turning point in the world of art. In fact, the decade arguably witnessed more transformation than it had in the previous 500 years. Popular culture as we know it was beginning to take shape, as early globalisation and the cementing of modern capitalism drove demand for more life-enhancing products and services. […]

The easiest way to demonstrate the purpose of design is maybe the absurd way. Good design isn’t always spectacular, while bad design will show you exactly what parts of the work the designer is paid for. Here are 10 examples of design fails that will make you smile. 1. Fashion Fart When using a capital […]

The new IT movie has already been heavily publicized around the world, so you probably already know that it’s coming soon. The first one was already scary enough, and if you watched the preview, the second one will be even scarier. In Sydney, a marketing agency has decided to start terrorizing people in the streets […]

In these award-winning ads, Ogilvy Chicago created the bottom part of several famous art portraits. These complements to the artworks were designed to promote a shoes brand, Kiwi.

Most of the time, you’ll find poor people that are eager to buy luxury brands to upgrade their social status. Sometimes though, it seems that the designers working for the luxury companies dream of designing poor people’s designs. For example, Balenciaga’s designers seemed to really like IKEA’s big blue bags (named Frakta), because the “Arena” bag […]

We already know that art can be an excellent source of inspiration for advertising, so it doesn’t come as a surprise that this campaign inspired by ukiyo-e (traditional Japanese prints) works so well to remind train users to keep good manners on the train. Seibu Railway releases each year a new poster that is used […]

There are just 10 days left to enter the creative ring and submit the entries to one of the leading festivals of creativity in Eastern Europe – IX White Square International Advertising Festival. Call for entries runs out on April 7! Obviously, it’s high time to hurry up! But if you consider yourself worthy of […]

In a quite clever marketing stunt, Heinz just used the refused campaigns created by Don Draper in Mad Men. In the TV show, Draper presents a concept with minimalist visuals and fails to convince the Heinz team that the product can be sold without showing it. Now it seems to be obvious that you can […]

International Advertising Festival «White Square», one of the leading creative events in advertising and communications industry of Eastern Europe, will be held for the 9th time already on April 27-29 in the capital of Belarus – Minsk. Regardless the fact, that the deadline in only on April 7, it’s better to hurry up and that […]

This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion. The photo campaign has been widely shared on […]

IX International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will take place in Minsk on April 27-29. The image of a boxing ring has become the key idea of Festival’s corporate identity this year. The tagline of IX White Square Festival is «Creativity Wins». In late […]

You can find creativity anywhere, even in these small tear-off ads that you’ve seen so often. 1. Ballet Classes A cute way to display the stickers to tear off, make it look like a ballerina’s dress. 2. Children hairdresser A bit of humour there, with these way too long hair that you’ll contribute to cut […]