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Advertising

The best of advertising. Regular inspiration on that topic.

April 27, 2017
When luxury brands steal common designs
When luxury brands steal common designs

Most of the time, you’ll find poor people that are eager to buy luxury brands to upgrade their social status. Sometimes though, it seems that the designers working for the luxury companies dream of designing poor people’s designs. For example, Balenciaga’s designers seemed to really like IKEA’s big blue bags (named Frakta), because the “Arena” bag […]

March 30, 2017
Seibu Railway released some cool good manners posters inspired by ukiyo-e
Seibu Railway released some cool good manners posters inspired by ukiyo-e

We already know that art can be an excellent source of inspiration for advertising, so it doesn’t come as a surprise that this campaign inspired by ukiyo-e (traditional Japanese prints) works so well to remind train users to keep good manners on the train. Seibu Railway releases each year a new poster that is used […]

March 28, 2017
White Square: 10 daily till the deadline!
White Square: 10 daily till the deadline!

There are just 10 days left to enter the creative ring and submit the entries to one of the leading festivals of creativity in Eastern Europe – IX White Square International Advertising Festival. Call for entries runs out on April 7! Obviously, it’s high time to hurry up! But if you consider yourself worthy of […]

March 16, 2017
“Pass the Heinz”, Don Draper’s campaign comes to life
“Pass the Heinz”, Don Draper’s campaign comes to life

In a quite clever marketing stunt, Heinz just used the refused campaigns created by Don Draper in Mad Men. In the TV show, Draper presents a concept with minimalist visuals and fails to convince the Heinz team that the product can be sold without showing it. Now it seems to be obvious that you can […]

March 13, 2017
«White Square» advertising festival: deadline is coming!
«White Square» advertising festival: deadline is coming!

International Advertising Festival «White Square», one of the leading creative events in advertising and communications industry of Eastern Europe, will be held for the 9th time already on April 27-29 in the capital of Belarus – Minsk. Regardless the fact, that the deadline in only on April 7, it’s better to hurry up and that […]

March 10, 2017
Creative photo campaign for the Mollat bookstores in France
Creative photo campaign for the Mollat bookstores in France

This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion. The photo campaign has been widely shared on […]

February 27, 2017
IX White Square Ad Festival Announces the Jury
IX White Square Ad Festival Announces the Jury

IX International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will take place in Minsk on April 27-29. The image of a boxing ring has become the key idea of Festival’s corporate identity this year. The tagline of IX White Square Festival is «Creativity Wins». In late […]

February 23, 2017
A collection of smart tear-off ads
A collection of smart tear-off ads

You can find creativity anywhere, even in these small tear-off ads that you’ve seen so often. 1. Ballet Classes A cute way to display the stickers to tear off, make it look like a ballerina’s dress. 2. Children hairdresser A bit of humour there, with these way too long hair that you’ll contribute to cut […]

February 19, 2017
Creativity to the blood in the advertising campaign of White Square Festival
Creativity to the blood in the advertising campaign of White Square Festival

IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will […]

February 15, 2017
Call for Entries is Open. 9th International Advertising Festival «White Square»
Call for Entries is Open. 9th International Advertising Festival «White Square»

International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will gather representatives of more than 25 countries from all over the globe in the geographical heart of Europe, a country named Belarus. 9th White Square will take place on April 27-29 in Minsk. The festival is organised […]

December 16, 2016
Corporate brands that have used illustration successfully
Corporate brands that have used illustration successfully

When you think of branding, you immediately think of a logo. There are so many big names out there that have a globally recognised brand. Coca-cola, McDonalds, Nike are a few of the ones you will know as soon as you see their logo. But how far does art and illustration go to demonstrate a […]

November 25, 2016
A powerful anti-tobacco campaign by Graforidza
A powerful anti-tobacco campaign by Graforidza

Miroslav Vujovic, who goes by the nickname Graforidza, created this cigarette box to raise awareness on the dramatic effects smoking can have on your health. In this example, it shows you how it can harm your teeth with a powerful visual.

October 18, 2016
Cards designed to prevent drunk driving
Cards designed to prevent drunk driving

This is a clever marketing ploy by Uber and Alibi Bar in Yekaterinburg, and it’s worth a mention on Designer Daily for the great execution and design by Red Pepper Creative. The agency designed the cards with a small sticker that can be peeled of and used as a saliva test. Patrons of the bar can […]

June 28, 2016
A smart IKEA campaign that emphasizes on the products’ low prices
A smart IKEA campaign that emphasizes on the products’ low prices

For IKEA, the price is one of the key advantages that allowed them to become so huge as a company. People often buy IKEA because it’s cheaper than the alternatives. For the price, the quality is almost decent and the design of the furniture is usually quite good. IKEA probably knows this too well and […]

June 17, 2016
Clever typographic ads for organic food
Clever typographic ads for organic food

For advertising, you need to catch people’s attention immediately and to have a message that’s quickly understandable. With typography, it’s quite easy to make your message understood if it’s not too complex, but it’s rather hard to catch people’s attention. For this campaign for Origen Organics to promote organic fruits and vegetables, Y&R Brasil did […]