An outstanding logo reflects the tone, vision, and values of your company or brand. It is your first impression to the outside world, one that can affect a client’s brand awareness, buying decision, and general attitude towards a certain product. Ensuring your business has an appealing and effective identity is critical. With many logo design […]

Taku Omura is a Japanese designer who runs oodesign. One of his most recent personal projects involves famous logos and 3D printing. He digitalized the logos in 3D, then tried to find a way to give them a real-life use (other than their original branding purpose).

Wix is without a doubt the most famous website building tool nowadays. It has millions of users for a good reason, it’s a powerful tool that makes website creation very accessible to anyone who knows how to use a computer. One of the reasons for Wix’s success is that all their tools can be used […]

You may never have heard his name, but Ivan Chermayeff was one of the most influential designers of the 20th century. Unfortunately, I must write “was”, because the logo design expert died last week at the age of eighty-five. In his over 60 years career, Chermayeff designed some of the most memorable logos, many of […]

For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on […]

The logo is an important brand identity that represents the face of any brand. You should exercise great care in designing your brand logo since it gives the first impression about your company to your prospective customers. A logo is not merely a graphic design but a powerful asset and a meaningful visual representation of […]

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

It’s a bit hard to admit when you are a seasoned graphic design professional, but from time to time design students do much better work than older designers. This rebranding of SpaceX by Yuma Naito is an excellent example of this. This school project could easily be used in real life conditions by SpaceX, and […]

In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly. A before/after view […]

The London Symphony Orchestra new logo and identity was reveiled recently by The Partners, the agency behind this new creation. In a creative twist, the designers took the type at the core of the logo and tweaked it to follow the movements of the orchestra’s conductor.

For decades, the panda was the iconic animal used by the WWF on its logo. The Chinese animal was emblematic of disappearing species, thus an excellent choice for the NGO. With the debate on climate change and its effect on animals’ environment, should the WWF send a strong message and go as far as changing […]

For this corporate identity, London based graphic design and art director Tugba Ozcan took her inspiration from topographical maps to give a sense of depth to the logo. The word Gavth meaning deep pit in old language, the choice of the topographical features makes a lot of sense.

To better suit their activity, Monetize decided to change name and become Froda. With that, the company had to find someone to design a new logo. They called Snask, a Swedish design studio. The designers took the option to work with building blocks, but litterally. They used blocks with three different colors to create a […]

Based in Minneapolis, Minnesota, MPLS Studio is a design agency that knows how to create powerful branding. They proved it again by creating the corporate identity for Tenth Muse, a perfume brand that can now brag about having one of the coolest line-based identites.

50 Words is a logo collection created by Lucas Gil-Turner during a workshop. The graphic designer took common words and designed a logo for each, each logo being a brand that reveals something about the word. Black & white was used to focus on the form, the words chosen are the 50 most commonly used […]