Modern businesses can’t afford to ignore Facebook. Over a quarter of the entire world’s population currently uses the platform, with an almost unimaginable degree of penetration in English-speaking Western countries. Your Facebook page is the hub of your social media presence. It’s where users come to learn more about your company, consume content, and get […]

Several businesses now leverage digital channels to reach their target audience, gain a fair share of the market, and eventually grow their business. In line with this, several strategies and techniques are already in place to ensure that online entrepreneurs gain a competitive edge. This includes the use of landing pages and sales funnels to […]

When it comes to being successful in the eCommerce world, the phrase “Build it and they will come” definitely does not apply. The opportunities in the eCommerce sector are virtually countless. According to Statista, retail eCommerce sales will reach $4.2 trillion this year, which is up from $3.5 trillion in 2019. So, how do you […]

E-commerce is one of the fastest growing industries in the world, with more and more companies and businesses opening up to the huge potential of selling their products and services online. When you think of e-commerce, most people will think of something like Amazon, which is packed full of every product you can imagine. However, […]

Visual hierarchy in email templates is the placing of different graphic elements around the textual content. It plays a vital role in determining reader experience and how your subscribers will interpret your message. If you want your audience to focus on the right element, it is necessary to place the right elements where your readers […]

If there’s a marketing strategy that can yield an ROI of as high as 3,800%, wouldn’t you want to make the most of it? This strategy is email marketing. However, our inboxes are overcrowded. Your email copy become one of the most important aspects of your email’s ability to get recipients to take action. 1. […]

Do you want to be famous on Instagram? If so, I believe you know already what you need to attain this status. (hint: it has to do with the best place to buy Instagram followers) Followers! And you need them in large numbers. But how many of them exactly do you need to become Instagram famous? […]

There are many ways to connect with your customers through text messaging. You can use text message as a way of selling products or services, and you can also use it to create a relationship with your customers. In order for you to get the most out of your customers’ texts, however, you should make […]

So, you want to increase your customer retention rate? Of course, you do! The more customers you keep happy and on board, the more money you’ll make. Not to mention the fact that it’s easier to keep a current customer happy than it is to find a new one. There’s only one problem with this: […]

There are currently 3.5 billion social media users around the world, which makes social media the perfect place for marketers who want to reach a large audience. Social media marketing has been on the rise for years, and it has proved to be very effective for businesses in various niches. As an eCommerce website owner, […]

Business-to-business (B2B) marketing refers to all marketing efforts that aim to promote the products and services of a company to other companies or businesses. This business strategy is used to increase B2B leads and close more sales. When it comes to B2B marketing, experts have a wealth of knowledge to share. So, if you’re struggling […]

For businesses in 2020, digital marketing has become a crucial business function, without which they can’t create the best results. From brand awareness to boosting sales and promoting offers, digital marketing does it all for companies. However, it isn’t the easiest to implement, and with all the other important tasks, some companies may have a […]

What is the conversion rate for? In terms of bare numbers, email marketing conversion is a purchase-related percentage of brands’ subscribers who completed the desired action. Sounds simple, doesn’t it? But speaking wider, these metrics are among the most important things to evaluate and measure our success. Because the conversion rate is an indicator of […]

For a company, it’s essential to invest in your target audience. After all, these are the people who will primarily be consuming and critiquing whatever it is you are trying to advertise. In order to generate enough traffic and interest, using social media platforms might be a worthy idea. Social media channels are avenues where […]

Most in the advertising industry know that digital marketing has come to change the game. It is predicted to stay the most successful and popular type of marketing for the foreseeable future. It isn’t hard to understand how this has come to be; digital marketing offers businesses an unprecedented level of personalization and targeting, ensuring […]