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June 13, 2018
Visualizing archetypes: an infographic about heroes archetypes
Visualizing archetypes: an infographic about heroes archetypes

As designers, we work mostly with form, color, and typography to express meanings and communicate ideas, messages, or concepts. Writers also have some core tools that they use for storytelling. Archetypes are one of these tools. First described by Swiss psychologist Carl Jung, archetypes are symbolic images recognized in the collective unconscious of all people. […]

August 3, 2017
7 Best Messages to Greet New Visitors on Your Blog
7 Best Messages to Greet New Visitors on Your Blog

They say that first impressions make a lasting impression and that how you greet someone can set the groundwork for your relationship. The same is true to blogging. How are you greeting your blog visitors? Are you friendly? Overwhelming? Trustworthy? Are you someone that they want to be friends with? These are all the things […]