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Marketing

Designers are always involved in marketing campaigns, these articles will help you to keep up-to-date with marketing strategies, inspiration and more.

April 5, 2018
Fight duplicate content with this online plagiarism scanner
Fight duplicate content with this online plagiarism scanner

Whether you are a scholar, an online marketer, or a journalist, you should know it by now: Google hates duplicate content. It will penalize heavily websites suspected of plagiarism by hurting them in their rankings. For many website owners, this is about the worst that could happen as it can seriously lower their revenue. The […]

April 3, 2018
Buying Domains in 2018: How to Figure Out a Good Name for your Site
Buying Domains in 2018: How to Figure Out a Good Name for your Site

Your website’s name and URL address are how customers remember you. Your website also has an IP address that anyone can find for free using WhoIs.com In the screenshot above, you can see the result of a WhoIs search for Amazon.co.uk. The IP address is highlighted. But who is going to remember the IP address […]

March 25, 2018
How to make a great freelance portfolio for yourself
How to make a great freelance portfolio for yourself

If you’re a freelancer, you know your portfolio is going to be your selling point.  If you are just starting out and have little work to add to your portfolio, you might wonder how you can build up your business? It might feel like a Catch 22 situation, where lack of experience prevents you from […]

March 23, 2018
Creative Ways To Use Custom Decals And Stickers To Enhance Your Business
Creative Ways To Use Custom Decals And Stickers To Enhance Your Business

Custom decals and stickers can be used in countless ways to enhance your business. Whether you want to draw attention to your storefront with a large, eye-catching decal or add a personalized touch to your printed communications through the use of custom-printed address labels, the options are practically unlimited. Below are some suggestions on how […]

February 19, 2018
Send bulk email the right way with SendPulse
Send bulk email the right way with SendPulse

At one point, a few years ago, some Internet marketers predicted that blogs and emails would die. Neither did die, blogs are a well-established communication tool for companies, there are more professional bloggers than ever, it even became a normal job, and email marketing has never been as important as it is now. It has […]

February 6, 2018
Design deals for the week
Design deals for the week

Every week, we’ll give you an overview of the best deals for designers, make sure you don’t miss any by subscribing to our deals feed. You can also follow the recently launched website Type Deals if you are looking for free fonts or font deals. Fontfabric Font Bundle of 90+ Fonts If you’re looking for a great set of […]

January 5, 2018
How to Make Your Website Stand Out From The Crowd
How to Make Your Website Stand Out From The Crowd

When you are creating a website, it’s no secret that you want it to stand out. An outstanding site gains points over the competition and is impressive to potential customers, this is why it’s better to build your own website. A unique and attractive website gives designers a competitive edge. Developers add original and successful […]

December 28, 2017
9 Easy Ways to Keep Your Website Visitors Longer
9 Easy Ways to Keep Your Website Visitors Longer

Your website’s bounce rate, or the rate at which people leave shortly after arriving, is used by search engines as a measure of the fit of the site with the user’s query. If people leave the site quickly, search engines use that as a vote of no confidence in the content and downrank your site. […]

December 24, 2017
How to create a landing page that converts
How to create a landing page that converts

When you’ve got your website up and running, you’ve taken out the search engine and Facebook adverts you need, and you are getting lots of traffic, and people are landing on your page, what do you do when your viewers go no further?  In other words, they do not convert into clients or customers? A […]

November 17, 2017
7 Ways to Improve Sales at Your Shopify Storefront
7 Ways to Improve Sales at Your Shopify Storefront

Want more sales and better retention? Here are 7 ways that you can get them for your Shopify store with minimal effort on your part.

October 19, 2017
How Social Media Marketing Can Power Forward Your Startup
How Social Media Marketing Can Power Forward Your Startup

Starting a business has never been easy, let alone getting people to start buying from your store. It requires pumping in of time, money and resources. Effective marketing will also play a huge role to help you get around this problem. Luckily, the social media platform comes in to save the day especially for small […]

September 13, 2017
Time to get your free .design domain
Time to get your free .design domain

.com is not the only option when you shop for a domain anymore. For design professionals, the .design domain is THE new branding tool to improve your online presence. Creative and precise, .design has been adopted by some of the most innovative companies (see facebook.design, airbnb.design, kohler.design, atlassian.design) and thousands of individuals and agencies. Take […]

September 7, 2017
Creepy and brilliant street marketing campaign for the movie IT
Creepy and brilliant street marketing campaign for the movie IT

The new IT movie has already been heavily publicized around the world, so you probably already know that it’s coming soon. The first one was already scary enough, and if you watched the preview, the second one will be even scarier. In Sydney, a marketing agency has decided to start terrorizing people in the streets […]

August 24, 2017
4 Types of Marketing Videos that Can Reel In More Traffic
4 Types of Marketing Videos that Can Reel In More Traffic

Although using videos to generate traffic is far from a ‘new’ idea – many people still stumble through its implementation. One of the reasons why is the type of videos you use to try to reel in traffic is important – as is how you use it. Assuming you’d like to generate more traffic using […]

August 12, 2017
An elegant redesign for the Cincinnati Ballet logo
An elegant redesign for the Cincinnati Ballet logo

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]