When you are creating a website, it’s no secret that you want it to stand out. An outstanding site gains points over the competition and is impressive to potential customers, this is why it’s better to build your own website. A unique and attractive website gives designers a competitive edge. Developers add original and successful […]

Your website’s bounce rate, or the rate at which people leave shortly after arriving, is used by search engines as a measure of the fit of the site with the user’s query. If people leave the site quickly, search engines use that as a vote of no confidence in the content and downrank your site. […]

When you’ve got your website up and running, you’ve taken out the search engine and Facebook adverts you need, and you are getting lots of traffic, and people are landing on your page, what do you do when your viewers go no further?  In other words, they do not convert into clients or customers? A […]

Want more sales and better retention? Here are 7 ways that you can get them for your Shopify store with minimal effort on your part.

Starting a business has never been easy, let alone getting people to start buying from your store. It requires pumping in of time, money and resources. Effective marketing will also play a huge role to help you get around this problem. Luckily, the social media platform comes in to save the day especially for small […]

.com is not the only option when you shop for a domain anymore. For design professionals, the .design domain is THE new branding tool to improve your online presence. Creative and precise, .design has been adopted by some of the most innovative companies (see facebook.design, airbnb.design, kohler.design, atlassian.design) and thousands of individuals and agencies. Take […]

The new IT movie has already been heavily publicized around the world, so you probably already know that it’s coming soon. The first one was already scary enough, and if you watched the preview, the second one will be even scarier. In Sydney, a marketing agency has decided to start terrorizing people in the streets […]

Although using videos to generate traffic is far from a ‘new’ idea – many people still stumble through its implementation. One of the reasons why is the type of videos you use to try to reel in traffic is important – as is how you use it. Assuming you’d like to generate more traffic using […]

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

Rolling out your very first brand campaign can be scary and overwhelming, even for experienced marketers. In addition to the creativity and marketing efforts needed to launch a successful first-time brand campaign, marketers also need to focus on including unique advertising and marketing tactics –and all this needs to be timed perfectly. Another important consideration […]

They say that first impressions make a lasting impression and that how you greet someone can set the groundwork for your relationship. The same is true to blogging. How are you greeting your blog visitors? Are you friendly? Overwhelming? Trustworthy? Are you someone that they want to be friends with? These are all the things […]

Having a knock out site design is no longer enough to convert browsers into buyers. Your users must see your site as one in a thousand regarding quality, appearance, and usability. Conversions only happen if a site user is bowled over and knocked out by the page on their screen. Wake Up Your Visitors You […]

.com is not the only option when you shop for a domain anymore. For design professionals, the .design domain is THE new branding tool to improve your online presence. Creative and precise, .design has been adopted by some of the most innovative companies (see facebook.design, airbnb.design, kohler.design, atlassian.design) and thousands of individuals and agencies. Take […]

Marketing and cybersecurity typically aren’t two things you’d typically see in the same sentence. These days, however, almost everything involves cybersecurity. As a marketer, your main role is to help yourself or your company sell more stuff. The last thing on your mind is how to protect your security infrastructure. That’s not your problem, that’s […]

Social media offers innumerable opportunities for artists to get their creativity flowing. It can be used to share your art, promote an upcoming show and even serve as a medium for a creative project. Designers sometimes find it difficult, though, to get what they want out of social sites. Here are seven ways for artists […]