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Marketing

Designers are always involved in marketing campaigns, these articles will help you to keep up-to-date with marketing strategies, inspiration and more.

August 8, 2017
6 Tips to Kick-start Your First Brand Campaign
6 Tips to Kick-start Your First Brand Campaign

Rolling out your very first brand campaign can be scary and overwhelming, even for experienced marketers. In addition to the creativity and marketing efforts needed to launch a successful first-time brand campaign, marketers also need to focus on including unique advertising and marketing tactics –and all this needs to be timed perfectly. Another important consideration […]

August 3, 2017
7 Best Messages to Greet New Visitors on Your Blog
7 Best Messages to Greet New Visitors on Your Blog

They say that first impressions make a lasting impression and that how you greet someone can set the groundwork for your relationship. The same is true to blogging. How are you greeting your blog visitors? Are you friendly? Overwhelming? Trustworthy? Are you someone that they want to be friends with? These are all the things […]

July 15, 2017
5 Tips to Make your Stunning Website Convert Better
5 Tips to Make your Stunning Website Convert Better

Having a knock out site design is no longer enough to convert browsers into buyers. Your users must see your site as one in a thousand regarding quality, appearance, and usability. Conversions only happen if a site user is bowled over and knocked out by the page on their screen. Wake Up Your Visitors You […]

July 10, 2017
Get a free .design domain today!
Get a free .design domain today!

.com is not the only option when you shop for a domain anymore. For design professionals, the .design domain is THE new branding tool to improve your online presence. Creative and precise, .design has been adopted by some of the most innovative companies (see facebook.design, airbnb.design, kohler.design, atlassian.design) and thousands of individuals and agencies. Take […]

May 4, 2017
4 Things Internet Marketers Need to Know About Cybersecurity
4 Things Internet Marketers Need to Know About Cybersecurity

Marketing and cybersecurity typically aren’t two things you’d typically see in the same sentence. These days, however, almost everything involves cybersecurity. As a marketer, your main role is to help yourself or your company sell more stuff. The last thing on your mind is how to protect your security infrastructure. That’s not your problem, that’s […]

May 3, 2017
How Designers Should Utilize Social Media
How Designers Should Utilize Social Media

Social media offers innumerable opportunities for artists to get their creativity flowing. It can be used to share your art, promote an upcoming show and even serve as a medium for a creative project. Designers sometimes find it difficult, though, to get what they want out of social sites. Here are seven ways for artists […]

May 2, 2017
Advice for beginners on ThemeForest from 5-Year Experience Power Elite Author
Advice for beginners on ThemeForest from 5-Year Experience Power Elite Author

The WordPress theme development business has become very competitive today and even Power Elite Authors at ThemeForest are thinking about their future. It is very hard to enter the market with the new product now. The authors have already experimented with prices and products, so the barrier entrance is incredibly high now. Let me introduce […]

April 19, 2017
Two great new WordPress plugins to improve your online shop
Two great new WordPress plugins to improve your online shop

If own an online shop, you know that you can’t just rest on your sales and hope for more. You have to produce a continuous marketing effort and innovate to make your store better. One of the ways to achieve this is to constantly look for ways to make your store better and closer to […]

March 16, 2017
The Psychology of Choosing a Domain Name
The Psychology of Choosing a Domain Name

When taking your business online, the first step is to choose a domain name. The web is like a digital city, and your domain name is your ‘home’ address or where your business is located in the city. So, as people need to have your home or office address to visit you, so also they […]

“Pass the Heinz”, Don Draper’s campaign comes to life
“Pass the Heinz”, Don Draper’s campaign comes to life

In a quite clever marketing stunt, Heinz just used the refused campaigns created by Don Draper in Mad Men. In the TV show, Draper presents a concept with minimalist visuals and fails to convince the Heinz team that the product can be sold without showing it. Now it seems to be obvious that you can […]

March 10, 2017
Creative photo campaign for the Mollat bookstores in France
Creative photo campaign for the Mollat bookstores in France

This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion. The photo campaign has been widely shared on […]

December 18, 2016
5 Helpful Tips to Create a Successful Blog as a Freelancer
5 Helpful Tips to Create a Successful Blog as a Freelancer

As a freelancer, you need to have a blog, where you can showcase your work, share your thoughts and experiences, so that people can get to know you. This will also help to promote your services to your target customers. Creating a successful blog would not be much of a hassle if you knew exactly […]

December 15, 2016
A collection of tips for measuring social media
A collection of tips for measuring social media

There is no question that social media has an immeasurable power when it comes to actually making or breaking any online marketing campaign. The question is how do you tell if your efforts on social media are effective? Finding the right seo Chicago to help with your social media is very important. One of the […]

August 2, 2016
Increase your site’s conversions with these web design tips
Increase your site’s conversions with these web design tips

Web design is a tricky thing. There’s the challenge to get the site looking aesthetically appealing so that it appeals to the website’s brand, the website’s audience and that it will generate conversions. There are several factors that need to be considered such as font design, images, web page layout, forms, call to actions and […]

July 4, 2016
5 Steps For Organically Increasing Your Social Shares
5 Steps For Organically Increasing Your Social Shares

Social media marketing is one of the most difficult areas of marketing to demonstrate a good ROI. As a matter of fact, it’s demonstrated to have such nebulous benefits to companies that many companies have withdrawn entirely from social media advertising. But that being said, targeted social media marketing campaigns can do more than demonstrate […]