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Marketing

Designers are always involved in marketing campaigns, these articles will help you to keep up-to-date with marketing strategies, inspiration and more.

June 28, 2016
A smart IKEA campaign that emphasizes on the products’ low prices
A smart IKEA campaign that emphasizes on the products’ low prices

For IKEA, the price is one of the key advantages that allowed them to become so huge as a company. People often buy IKEA because it’s cheaper than the alternatives. For the price, the quality is almost decent and the design of the furniture is usually quite good. IKEA probably knows this too well and […]

June 12, 2016
A collection of fun and creative billboard ads
A collection of fun and creative billboard ads

The world of advertising has become the best place for displaying creativity. This post shows it again with some amazing ideas turned into great billboard ads. 1. Penline Strong tape used to hold the billboard itself. A great eye-catcher that’s self-explanatory. 2. Mc Donald’s There is a good reason for Mc Donald’s success, their brilliant […]

June 7, 2016
How to promote your website the smart way
How to promote your website the smart way

So you built a website. You either hired a developer who installed WordPress for you, or you used a tool that requires no coding, for example the website builder by Wix. You may feel like you are done with your work, but it’s actually only the beginning of your journey, now you’ll have to work […]